Strategic Vision. Global Reach.
DRIVE REVENUE · EXPAND MARGINS · INCREASE ENTERPRISE VALUE
Who We Are.
A Global Management Consulting Firm advising Investors, Brands, and Management Teams on value creation, commercial acceleration, and cross-border expansion.
We operate in high-impact environments, supporting transactions and delivering pre- and post-acquisition value creation, as well as growth transformation.
Focused on International Markets, we specialize in the Beauty, Cosmetics, and Lifestyle sectors.
We partner with Private Equity Funds, Brands Owners, Strategic Investors, and Operators to unlock growth levers, optimize commercial performance, and scale businesses across channels and geographies.
BEAUTY · COSMETICS · LIFESTYLE · LUXURY · FMCG
Our Founder.
Marco Ficarelli is the Founder and Managing Partner of MF Consulting LLC FZ.
A senior executive with over 25 years of experience, he has consistently driven profitable growth across the beauty, luxury, and FMCG sectors. He brings a proven track record of full P&L ownership, international brand scaling, and delivering measurable value through commercial acceleration and operational discipline.
Italian by origin with extensive global exposure, Marco has led businesses across Europe, the Americas, the Middle East, and Asia-Pacific. He has held leadership roles at Deloitte, Unilever, Ferrero, Luxottica, Elizabeth Arden, Revlon, Coty, and Orveon Global (part of the Advent International portfolio).
He offers deep expertise across all go-to-market channels, including retail, e-commerce, and travel retail, with a consistent ability to improve sell-out performance, expand margins, and drive sustainable market share gains.
Marco specializes in brand repositioning, business transformation, market and channel entry, and post-merger integration—unlocking growth while safeguarding brand equity.
He is recognized for building high-performance teams and translating strategy into fast, effective execution.
OPERATOR MINDSET · INVESTOR DISCIPLINE · EXECUTION AT SPEED
Why MF Consulting.
Most consulting firms bring frameworks. We bring scars.
MF Consulting is built on over 25 years of operating experience inside the world's most demanding beauty, luxury, and FMCG organizations — not advisory roles looking in from the outside, but P&L ownership, market launches, turnarounds, and integrations executed under real pressure, with real accountability.
We don't parachute in with slide decks. We embed with your team, move at the speed of your business, and stay focused on one thing: measurable value creation.
What sets us apart:
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Operator credibility. We've sat in the seats our clients occupy. That means faster diagnosis, sharper prioritization, and recommendations that are built to be executed not just presented.
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Sector depth. Beauty, cosmetics, and lifestyle are not adjacent to what we do, they are all we do.
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Network of retailers, distributors, and channel relationships across Europe, the Middle East, the Americas, and Asia-Pacific.
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Investor alignment. We think in terms of enterprise value, not activity. Whether supporting a pre-acquisition thesis or accelerating post-deal performance, our work is always anchored to the metrics that matter to investors.
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One point of contact. Senior throughout. Every engagement is led personally by Marco Ficarelli. No handoffs to junior teams. No diluted attention.
OPERATOR CREDIBILITY · INVESTOR DISCIPLINE · RESULTS THAT SHOW UP IN THE NUMBERS
Every engagement is led personally by Marco Ficarelli — no handoffs, no junior teams.
What We Do.
01.Global Markets Expansion Strategy
Identifying the right markets, the right channels, and the right sequencing before you commit capital. "We've opened markets across 4 continents. We know which doors to knock on — and which ones to avoid."
02.Commercial Go To Market Optimization Plans
Diagnosing margin leakage, fixing go-to-market execution, and rebuilding commercial performance from the ground up. "Most commercial problems aren't strategy problems. They're execution problems. We fix both."
03.Brands Profitable Growth Investments
Unlocking growth across retail, e-commerce, and travel retail — with a disciplined eye on brand equity and return on investment. "Growth without brand equity is just volume. We build both — at the same time."
04.Strategic Advisory Services
Independent counsel for PE funds, brand owners, and investors navigating transactions, transformations, and high-stakes decisions. "When the decision is high-stakes and the clock is ticking, you need someone who's been in that room before."